People often wonder how new trends develop in creative fields like culinary arts.  Culinary artists look to many different places for inspiration, and one sure place to find it is the classics.   A prime example of a classic that has caught on in the United States is the french macaroon.

Black Currant and Pistachio Macaroon

Don’t let their unassuming appearance fool you.  These jewel-like cookies are a perfect storm of complex textures, clean flavors, and brilliant colors.  The macaroon has gained favor with food enthusisasts due to the combination of a crisp, smooth – bordering on ceramic - finish on the outside and a chewy, sweet center.   Culinary Crafts is excited to offer this delicate treat in every color and flavor imaginable, adding a subtle delicacy to any event. 

Culinary Crafts Dessert Library Display at 2010 Bridal Showcase at the Salt Palace highlighting our French macaroons

One of the most exciting parts of doing research and development for our catering company is traveling to the coasts (both east and west) for inspiration!   International Caterers Association presented a Day of Education: Design, Trends, & Resources on Monday, August 17th. Produced and presented by Good Gracious! Events and Jay’s Catering, at Jay’s Catering in Orange County, CA. It was a full day of information and resources presented in an entertaining and fun way. Very interactive. These Regional Education Days (RED) are held at different locations throughout the year. This is a great way to stay informed and connected.  These are some of the great ideas we brought home to Utah!

So who’s behind the great Culinary Crafts marketing you see all over the inter mountain west?   Well….it’s us!  

Keith Westerberg and Kami St. John, of Flourish Art & Design. We’ve been working with Culinary Crafts since 2001 and are responsible for their photography, branding, graphics and marketing style. A note about their food shots. All the photos you see are from actual Culinary Crafts events. We never use stock photos in CC’s marketing.  Hard to believe, but true….their food looks fantastic and tastes even better.

A little bit more about us….We are confirmed “foodies” through and through. We love to grow our own vegetables, cook and eat.  As contributors to their blog, we’ll share juicy tidbits about Culinary Craft’s marketing and public relations activities, and occassional tales of our own food adventures.

Have a great day – Kami & Keith, the marketing foodies

And for dessert, Culinary Craft’s……

French Fenoise with Raspberry Coulis

 Hi bloggers -

In case you didn’t make it to the 2009 Wedding Show in Salt Lake City, we thought you might like to see some photos we took of the absolutely gorgeous Culinary Crafts booth.  Shimmering with gold linens,  the  presentation featured beautiful table settings, an assortment of delicious small plate appetizers and desserts,  and a totally cool (pun intended) ice sculpture table top with fresh flowers. Enjoy the show!

Kami St. John & Keith Westerberg 

Flourish Art & Design, Graphic Design & Photography for Culinary Crafts

Specialty linens make a stunning presentation

Smoked Salmon on Cucumber with Lemon Zest and Caper garnish

Ice sculpture table top with imbedded fresh flowers, lit from underneath....very dramatic!

Parfaits of Lime Curd, Zabaglione, and Raspberry Whipped Cream, topped with a fresh Raspberry Gem and Edible Gold Dust

Artistic napkin fold with square glass plate