“City of Innovation” for ASAE

Curriculum Barber Shop

Salt Lake City has a powerful relationship with The Society of Association Executives (ASAE). We catered an event for 5,000 in 2016, after which ASAE named Salt Lake City their official “City of Innovation.” They had been blown away with our hospitality innovation and how we were able to serve that many guests at once with no waiting in lines! Fast forward to January 2018: the ASAE Executive Board came to town for meetings to explore the topic of innovation at their events and to attend Sundance.That’s when Visit Salt Lake contacted us; they wanted to host a private pop-up for the group after a Sundance screening. We found the perfect location—a barbershop across the street from the Tower Theater at 9th and 9th. As our guests arrived from the movie, they were greeted with our butler-passed signature cocktail: “Sage Wood Cocktail,” featuring local Madam Pattirini Gin, Meyer lemons, and maple syrup. For the dinner, the chefs were front and center, preparing each course. Mary acted as a culinary guide walking the guests through the individual nuances of each course. The guests enjoyed many chef-prepared small plates including Snuck Farm “Kale Caesar” salad with crusty herb levain; Snake River Farm beef carpaccio and haricots verts bundles; and “Baby Hot Browns” featuring Moroni turkey, local Daly’s bacon, and Beehive cheddar, to name a few.

19x winner Utah’s Best of State

15x Best of State Caterer

3x Best of the Best / Hospitality

1x Entrepreneur of the Year